Tokyo is the iconic hub for arcade gaming. If you’ve been lucky enough to visit Akihabara, you’ll have fond memories of going into the Sega arcade towers to play the endless coin-operated classics.

This year, SEGA will reportedly replace all arcade locations with the name “GIGO” following a new acquisition. Gigo stands for “Get into the Gaming Oasis”

Translation:

SEGA" withdraws from the game center business. The word "SEGA" disappears from the store name acquisition of shares, the brand name will be gradually renewed to "GiGO". The policy is to target stores nationwide. "GiGO" comes from the abbreviation "Get into the Gaming Oasis"

電ファミニコゲーマー @denfaminicogame

「SEGA」がゲームセンター事業から撤退へ。店名から「SEGA」の文字が消える news.denfaminicogamer.jp/news/220128r 株式の完全取得にともないブランド名を「GiGO」に順次リニューアル。全国の店舗が対象となる方針。「GiGO」は「Get into the Gaming Oasis（ゲームのオアシスに飛び込め！）」の略称に由来する

January 28th 2022

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片岡 尚 / GENDA会長 @GENDA_Kataoka

全国のSEGAのお店の屋号をGiGOに切り替えていきます。SEGAの56年の歴史への感謝と、リアルなエンタメで人々の渇望を癒すオアシスになるという思いを込めました。ゲームのオアシスに飛び込め！Get into the Gaming Oasis の頭文字をとってGiGOです。 まずは池袋、秋葉原、新宿から。そして全国へ。

January 28th 2022

3,948 Retweets3,544 Likes

• The name of the venues will be renewed starting March 2022

• It will take about a year for all locations to complete the name change

• Company GENDA (GiGO) owns Sega arcades, Sega World, Club Sega, and Sega Collaboration Cafe. (source)

  In conclusion: Despite some people thinking that the arcades and gaming centers will be dissolved this year— that’s not the case. Things will change for Arcades, but we’re still optimistic for the future of arcades and the creative artists and business people innovating in the space.

  See you soon…

  

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